Cold calls

One of the most avoided and most understood of job search activities is the cold call. Contacting employers even though they may not be hiring them and enquiring about potential employment. Those who master this skill and dedicate themselves to applying it consistently rarely take long to find a job.

This type of approach does require a certain level of assertiveness and blind faith that many job-seekers do not possess. Luckily this skill can be mastered and has been proven to yield results.

Last week the Globe & Mail ran an in-depth article about cold-calling employers that contains some excellent advice (some of which is excerpted below-check out the article for more).

Do your homework- Employers are more impressed by applicants who have taken the time to learn about their company, and thought about how their own qualifications might fit in.

Choose your method- Phone calls are almost always appropriate. But in more informal industries, like the arts or media, just showing up can work.

Don’t ask for a job – That can make a person feel trapped and resist your approach. Instead, ask for an informational interview or informal chat. Be flexible about your availability.

Speed, speed, speed – Ideally, a cold-call spiel should take no more than 20 seconds, and include information about who you are, what you’re interested in, and a request for an informational interview.

Think friendly – Business thrives on connections; job seekers should approach cold calls with the goal of making long-term ones.

Cast a wide net –Cold-calling is limited only by the number of companies a job seeker calls on, not by which ones are advertising jobs.

Follow up, but don’t bug – Recognize people may be busy.